1. For entrepreneurs to be successful, there needs to be a large enough pool of potential customers who have an unsatisfied need or are willing to consider that they may benefit from the entrepreneur's products or service. Entrepreneurial startups tend to be small and have little available cash. One would think that larger firms with numerous employees, proven suppliers and distributors, and much more working capital would be able to outperform the startups. Time and again, however, this is not the case. What do you believe are the key factors that give the advantage to the entrepreneur? And References