For evaluation to be truly effective, it should be built into a literacy program. Multiple measures of evaluation should be included. Use the questions to guide an original response, and comment on the posts of at least two classmates. APA citations are required only with the original response. How can evaluation be built into a program? What are the benefits and challenges of building evaluation into a program? Why should both formative and summative measurement tools be used? How do the data resulting from each tool differ, and how are they alike? How can built-in evaluation contribute to continuous improvement in a program