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For every pair of shoes purchased, TOMS donates a pair to someone in need. The TOMS websit promotional materials all feature this one for one

For every pair of shoes purchased, TOMS donates a pair to someone in need. The TOMS websit promotional materials all feature this "one for one" philosophy. TOMS is segmenting the shoe

m

basis.

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income

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geographic

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demographic

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brand loyalty

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values

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