For full credit on this assignment, you should meet the following requirements:

1. Use at least 5 credible and objective sources (only 1 of the 5 sources may be from the course resources). IWU OCLS provides a valuable resource for Evaluating Sources(new tab). Please review this document before conducting your research.
2. Your first section of the paper should be 1000 words (+/- 50 words).
3. APA format is required with proper citation and references for all sources. Feel free to utilize Academic Writer (APA formatting resource) and Grammarly (grammar and plagiarism check) in the IWU Resources(new tab) page.
4. Use the titles in the Go-to-Market Strategy Template to provide structure and include the following:
   
   1. Market Definition and Description
   2. Market Sizing - Current total revenue for the market. This is sometimes referred to as the Total Addressable Market (TAM). A Marketing Sizing Template(PowerPoint presentation) has been provided to show this first marketing sizing component. In later weeks you will complete the remaining elements of the template. You may also discuss the total volume of units sold to support your discussion. Include the projected growth (for the next 5 years). Discuss growth rates and provide a chart or graph showing the projected revenue growth.
   3. Porter's Five Forces Analysis - Include graphical representation of this information in addition to discussing it. Porter's Five Forces Template(PowerPoint presentation) - this is an editable PowerPoint slide using SmartArt. You can complete the slide and copy and paste it as an image into your report. Alternatively, you can create your own graphic.
   4. Macro environment analysis - PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis - examine current relevant trends and the potential impact.
   5. Required licenses, patents, and rulings or legal requirements to compete in the market.