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For Gilbert LaCrosse, there is nothing quite as beautiful as a handcrafted wood - framed window. LaCrosse s passion for windows goes back to his
For Gilbert LaCrosse, there is nothing quite as beautiful as a handcrafted woodframed window. LaCrosses passion for windows goes back to his youth in Eau Claire, Wisconsin, where he learned from an elderly carpenter how to make residential windows. He learned about the characteristics of good wood, the best tools to use, and how to choose the best glass from local suppliers. LaCrosse apprenticed with the carpenter in his small workshop, and when the carpenter retired, he was given the opportunity to operate the business himself.
LaCrosse hired his own apprentice as he built up business in the local area. His small operation soon expanded as the quality of windows built by LaCrosse Industries Inc. became better known. Within eight years the company employed nearly people, and the business had moved to larger facilities to accommodate the increased demand from Wisconsin. In these early years LaCrosse spent most of his time in the production shop, teaching new apprentices the unique skills that he had mastered and applauding the workers for their accomplishments. He would constantly repeat the point that LaCrosse products had to be of the highest quality because they gave families a window on life. After years LaCrosse Industries employed over people. A profitsharing program was introduced to give employees a financial reward for their contribution to the organizations success. Due to the companys expansion, headquarters had to be moved to another area of the city; but the founder never lost touch with the workforce. Although new apprentices were now taught entirely by the master carpenters and other craftspeople, LaCrosse would still chat with plant and office employees several times each week.
When a second work shift was added, LaCrosse would show up during the evening break with coffee and boxes of doughnuts and discuss how the business was doing and how it became so successful through quality work. Production employees enjoyed the times when he would gather them together to announce new contracts with developers from Chicago and New York. After each announcement LaCrosse would thank everyone for making the business a success. They knew that LaCrosse quality had become a standard of excellence in window manufacturing across the eastern part of the country.
It seemed that almost every time he visited, LaCrosse would repeat the now wellknown phrase that LaCrosse products had to be of the highest quality because they provided a window on life to so many families. Employees never grew tired of hearing this from the company founder. However, it gained extra meaning when LaCrosse began posting photos of families looking through LaCrosse windows. At first LaCrosse would personally visit developers and homeowners with a camera in hand. Later, as the window on life photos became known by developers and customers, people would send in photos of their own families looking through elegant front windows made by LaCrosse Industries. The companys marketing staff began using this idea, as well as LaCrosses famous phrase, in their advertising. After one such marketing campaign, hundreds of photos were sent in by satisfied customers. Production and office employees took time after work to write personal letters of thanks to those who had submitted photos.
As the companys age reached the quartercentury mark, LaCrosse, now in his midfifties, realized that the organizations success and survival depended on expansion to other parts of the United States. After consulting with employees, LaCrosse made the difficult decision to sell a majority share to BuildAll Products Inc., a conglomerate with international marketing expertise in building products. As part of the agreement, BuildAll brought in a vice president to oversee production operations while LaCrosse spent more time meeting with developers. LaCrosse would return to the plant and office at every opportunity, but often this would be only once a month.
Rather than visiting the production plant, Jan Vlodoski, the new production vice president, would rarely leave his office in the companys downtown headquarters. Instead production orders were sent to supervisors by memorandum. Although product quality had been a priority throughout the companys history, less attention had been paid to inventory controls. Vlodoski introduced strict inventory guidelines and outlined procedures on using supplies for each shift. Goals were established for supervisors to meet specific inventory targets. Whereas employees previously could have tossed out several pieces of warped wood, they would now have to justify this action, usually in writing.
Vlodoski also announced new procedures for purchasing production supplies. LaCrosse Industries had highly trained purchasing staff who worked closely with senior craftspeople when selecting suppliers, but Vlodoski wanted to bring in BuildAlls procedures. The new purchasing methods removed production lead
How would you characterize the leadership styles of Lacroix and Volodoski?
Which leader is more effective? Why?
What advice do you have fpr Lacroix now?
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