For Google Focus more on their position within the industry, recent developments, fluctuation in stock prices relative to the market/industry, and other items of significance that would impact your investment decision. Legal issues facing the company. New markets and new products. (2 pages) based of 2014,2015 & 2016 balance sheet & income statements (10k)

a) horizontal analysis to compare data of two or more years

b) ratio analysis

c) vertical analysis as a percentage of total account.

Data sources: Standard and Poors Stock Reports or other Industry Surveys, Mergents Industry Review. Finance.yahoo.com, moneycentral,msn.com, hoovers.com, and other financial websites. Examine recommendations of other investment websites (buy/sell/hold).