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For Honda Brand, apply the concepts of context collapse (see required reading , Amerland, D. (n.d.). How context collapsing changes marketing (Links to
For "Honda" Brand, apply the concepts of "context collapse" (see required reading , Amerland, D. (n.d.).How context collapsing changes marketing(Links to an external site.). David Amerland. ) and integrated communication (covered in earlier lessons) and critically evaluate the effectiveness of the brand's marketing communication activities. (Hint: from the users' perspective, how would they receive and process marketing communications from the brand in different social contexts and physical environments?)
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