For improve of knowledge of your specific audience of college students

Presentation. Understanding AI

Criteria	Analyze your audience	How could you apply this information to develop your content, style, etc.?
PSYCHOLOGICAL ANALYSIS
Why will or should the audience care about this topic and purpose?
What do they already know about your topic? What don't they know?
What do they want to know/need to know in order for you to achieve your purpose and/or add value for an audience that may be familiar with the topic?
What related concepts or processes are they familiar with that you may be able to use to help them understand your presentation ideas?
DEMOGRAPHIC ANALYSIS
Age? Gender? Culture/Ethnicity? Socio-economic status? Do you need to consider or acknowledge any of these factors in your presentation to achieve your purpose?
Personality?

CONTEXTUAL ANALYSIS
What style of presentation does your audience expect?
What distractions exist in the room (or elsewhere) for you to contend with?
What have they been through in recent days, weeks, etc. that you should recognize as impacting their ability to listen and/or that you can acknowledge in order to get them to connect with you and/or your topic?