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For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail
For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail while regional shipments usually go by truck. As marketing manager, United's Terry Harter should realize that
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Strategic Management
Authors: Frank Rothaermel
5th Edition
126026128X, 978-1260261288
