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For its Premium Banking Customers, Upscale Bank has an average acquisition cost of $300, Annual Revenue of $600 with an Annual Retention cost of $
For its Premium Banking Customers, Upscale Bank has an average acquisition cost of $300, Annual Revenue of $600 with an Annual Retention cost of $ 100 and a churn rate of 10%. Calculate average non-discounted CLV. IMPORTANT: Please insert managerial perspectives and elaborate on your answer (what it means for the firm/company) when answering the question.
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