For Kizik Shoes.

1. Thinking as an account executive, what advertsing, objectives do you think your plan can accomplish? Use terminology fram this week's lecture for "objectives." (Use bullet points.) Please list at least two advertising objectives, +4 pts 2. Identify two specific advertising media tactics you would recommend to your client to accomplish the objectives above? For example, name a specific TV show," specific magazine, specific newspaper (identify section if relevant), or name a specific radio (it is also helpful to name a specific show on the station. Ghe vour rationale for vocir decisions aboves: Advertising Media tactic 11 - with rationale +5 pts Advertising Media tactic #2 - with rationve +5 pts "For TV, it is important to name seecific TV ghews rather than just a TV station. Specific TV shows attract specific audiences. Again, name the TV show, Typically. TV is very expensive, I suggest you use it sparingly. For examplec use only during Grand Opening, key holidays and events. 3. Thinking as a creative director, identify ONE creative technique that you could use to help accomplish one of your advertising objectives? (For correct terms and language involving "creative techniques," see this week's content.) Use this format when answering this question. Identify one creative technique you will explore: +3 pts. 3. A: Explain how you might use this creative technique in an advertising message for Klizk of Azzip Pizza. For example, if your creative technique is a "dramatization of a problem" What problem would your print, radio or TV ad address? Explain your ldea so that I understand how it works to sell Kizik shoes or Azzip Pizza. +10 pts. 3. B: Rationsle; Why is your idea fusing the creative technieve abovel effective for selling Kirik shoes at your new store? [Read entire question first.] 4. Recommend a Specific Facebook tactic for Kizik shoes or Azzip Pizza. Propose ONE specific idea (i.e, tactic) to post on Kizik's or Azzip Pizza's Facebook page. This idea should irwolve the opening of your new store. The best ideas will motivate your target to visit your new store. Note Your idea for a Faceboek tactic must invelve ONE of these activities: a. A contest b. An event c. A charity tie-in d. A free gift with purchase From the choices above, which type of activity do you choose to kick off the Grand Opening of your new store? Note: Please don't propose an activity you have already used for a previous assignment. 4A: YOUR FACEBOOKIDEA \& RATIONALE: Tell me about your idea, (Potentially, your ides would be used for at least one Facebook post. You don't have to create anything) Just propose an idea that follows the guidelines of this assignment, Again, your idea should motivate people to visit your new store during Grand Opening. Be creative and specific. FACEBOOKIDEA w+10 pts. RATIONALE FOR YOUR IDEA =+5 pts For more advice about your Facebook ideas, see the notes below. RATIONALE FOR YOUR IDEA =+5 pts For more advice about your Facebook ideas, see the notes below. If you are having a contest, tell what is involved, Identify the prize. The prize should be something other than money, a gif certificate, or the products in the store. If you are hosting an event, be original. Don't propose an event that already exists. Tell what happens at the event. Make sure it's relevant to your brand and/or target audience. H you are offering a free gift with purchase: Identify the amount of purchase needed to get the gift. What is the gift? The gift should be something other than monery a gif certificate, or the products in the store. If you are tying-in with a charity, identify a specifc churity. Choose a charify that is relevant to your brand and/or target audience. Tell goes on. Be original. (For example. doo't say Kizik or Azrip Pizza will be a part of the Susan G. Komen race. That isn't an original idea.) Additional Tips: If you want to kick things up a notch, your idea can include a combination of tactics, such an event with a contest. Or, a charity tie-in that includes an event. Go for it: Remember Kazil's or Azzip Pizza brand image. Also, use the right teminology so I know You know what you are talking about. In short, make it fabulous! This advice relates to Question 4A TOTAL =50 pts. Students should submit their answers to these questions within an MS Word file and submit the documents in the attached assignment link for this week. The file name for the assignment should include the words "Week 6 Homerwork" and their bast name. For example, John Doe might save his file as "doe, week 6 ,homework.dec