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For Kohl's, assess its intentions to switch to an EDLP strategy. 1. What are the consumer advantages/disadvantages 2. Do you feel that EDLP is a

For Kohl's, assess its intentions to switch to an EDLP strategy.

1. What are the consumer advantages/disadvantages

2. Do you feel that EDLP is a good strategy for a retailer like Kohl's?

3. How would you recommend Kohl's to implement this transition?

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