For lndustrial management

Case Study 3 (10 Marks) Elegant Kitchen always believed in attracting its customers by manufacturing and selling new products regularly. Before developing any new products, Elegant annually conducted market analysis to ensure that its products could satisfy their customers. Due to the rapid change in customer's taste and technology, Elegant Kitchen continually updated their products and also ensured the quality and features of the product. In 2017. Elegant Kitchen started its business in Sultanate of Oman. They launched different models of kitchen accessories from the initial stage of their business in Sultanate of Oman. Soon after it started its business in Oman, Elegant realized that it needs to be innovative to attract the customers. Elegant ensured that their products were available all over Oman. When Elegant entered the Oman market, its products were priced high. This was because Elegant had to import products in the absence of a manufacturing facility in Oman and to make the local consumers feel that Elegant products were similar to Japanese products in performance and quality. However, in 2019 Elegant put more emphasis on promotion and advertising. Unlike many companies that advertised on festival seasons, Elegant advertised all-around the year. They also gave discounts to distributors to push their products in the market. Elegant also managed to reach the rural areas in Oman and gained a considerable market share. According to experts, this resulted in high brand recall and successful positioning. Question 3 i. Evaluate the marketing mix strategies of Elegant Kitchen. Should they change their approach or continue the same. Give reasons. [Answer in 100 - 125 words] (4 Marks) ii. Discuss the primary step that Elegant Kitchen should adopt if they want to expand their business in other countries. [Answer in 75 - 100 words) (3 marks) iii. Elegant Kitchen, as a business, cannot avoid the threats. Debate [Answer in 75 - 100 words)