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Case study 3 (10 Marks) RG electronics always believed in attracting its customers by manufacturing and selling new products regularly. In the first year of its business in Oman, it launched different models of mobiles, TV and other electronic items. Before developing any new products, RG conducted market research to ensure that its products could satisfy their customers. RG also ensured the quality and features of the product. Soon after it entered into Oman, RG realized that it needed to be innovative to attract the customers. RG ensured that their products were available all over Oman. Initially, when RG entered the Oman market, its products were priced high. This was because RG had to import products in the absence of a manufacturing facility in Oman. This plan was adopted to make the local consumers feel that RG products were similar to Japanese products in performance or quality. However, in 2019, RG launched a low priced TV aimed at middle-class customers. RG put more emphasis on promotion and advertising. Unlike many companies which advertised on festival seasons, RG advertised all around the year. According to experts, this resulted in high brand recall and successful positioning Questions: 1. Identify and explain the importance of the marketing mix in this case study (4 marks) 2. Which factor of the marketing mix was the main reason for RG's success? Justify your answer. (3 marks) 3. Can they continue the same marketing mix for a long time or should they change? Discuss. (3 marks) Case Study 4 (5 Marks) Mr. Ben and Mr. Ahmed are friends. Mr. Ben is the owner of the Kids World, a toy trading company. The company aims to fulfill the needs of specific market segments. He followed an organizational structure that has a clear division of authority and responsibility. Employees with similar training, education, & skills work together and under a supervisor. All could give their ideas and participate in solving problems. Most of the staff in Kids World were highly skilled. Mr. Ahmed is the owner of Choco Ltd, a chocolate manufacturing company. The company was involved in manufacturing varieties of chocolate products. Compared to Mr. Ben, Mr. Ahmed had to manage unskilled workers, and the company was divided based on specific activities. A supervisor controlled each activity. In Choco Ltd, it was only Mr. Ahmed who gave all instructions and made decisions. Question 4 i. Evaluate the organizational structures developed by Mr. Ben and Mr. Ahmed. Is it the right organizational structure for them? Justify your answer. [Answer in 75 - 100 words] (3 Marks) ii. Determine which organization should have a line and staff authority structure, Kids World, or Choco Ltd. Give reasons. [Answer in 50 - 75 words] (2 Marks) Case study 3 (10 Marks) RG electronics always believed in attracting its customers by manufacturing and selling new products regularly. In the first year of its business in Oman, it launched different models of mobiles, TV and other electronic items. Before developing any new products, RG conducted market research to ensure that its products could satisfy their customers. RG also ensured the quality and features of the product. Soon after it entered into Oman, RG realized that it needed to be innovative to attract the customers. RG ensured that their products were available all over Oman. Initially, when RG entered the Oman market, its products were priced high. This was because RG had to import products in the absence of a manufacturing facility in Oman. This plan was adopted to make the local consumers feel that RG products were similar to Japanese products in performance or quality. However, in 2019, RG launched a low priced TV aimed at middle-class customers. RG put more emphasis on promotion and advertising. Unlike many companies which advertised on festival seasons, RG advertised all around the year. According to experts, this resulted in high brand recall and successful positioning Questions: 1. Identify and explain the importance of the marketing mix in this case study (4 marks) 2. Which factor of the marketing mix was the main reason for RG's success? Justify your answer. (3 marks) 3. Can they continue the same marketing mix for a long time or should they change? Discuss. (3 marks) Case Study 4 (5 Marks) Mr. Ben and Mr. Ahmed are friends. Mr. Ben is the owner of the Kids World, a toy trading company. The company aims to fulfill the needs of specific market segments. He followed an organizational structure that has a clear division of authority and responsibility. Employees with similar training, education, & skills work together and under a supervisor. All could give their ideas and participate in solving problems. Most of the staff in Kids World were highly skilled. Mr. Ahmed is the owner of Choco Ltd, a chocolate manufacturing company. The company was involved in manufacturing varieties of chocolate products. Compared to Mr. Ben, Mr. Ahmed had to manage unskilled workers, and the company was divided based on specific activities. A supervisor controlled each activity. In Choco Ltd, it was only Mr. Ahmed who gave all instructions and made decisions. Question 4 i. Evaluate the organizational structures developed by Mr. Ben and Mr. Ahmed. Is it the right organizational structure for them? Justify your answer. [Answer in 75 - 100 words] (3 Marks) ii. Determine which organization should have a line and staff authority structure, Kids World, or Choco Ltd. Give reasons. [Answer in 50 - 75 words] (2 Marks)