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For many years, Leno Corporation has used a straightforward cost - plus pricing system, marking ins goods up approximately 2 5 percent of total cost.

For many years, Leno Corporation has used a straightforward cost-plus pricing system, marking ins goods up
approximately 25 percent of total cost. The company has been profitable; however, it has recently lost considerable
business to foreign competitors that have become very aggressive in the marketplace. These firms appear to be using
target costing.
An example of Leno's problem is typried by rem number 8976, which has the following unt-cost characteristics:
The going market price for an identical product of comparable quality is $600, which is significantly below what Leno is
charging.
Required:
Which of the two approsches could be aptly labeled price-led costing?
Which of the two approaches could be apty labeled price-led costing?
2 What is Leno's current selling price of them number 8976?
Current selling price
If Leno used target costing for item number 8976, what must happen to costs if the company desires to meet the market price and
maintain its current rate of profit on soles? By how much?
its cost by
Would the identfication of value-added and non-value-added costs asslst Leno in this situation?
Would the identification of value:added and non-value-added costs assist Leno in this situation?
Suppose that by prevous cost-curting drives, costs had already been "pared to the bone" on item number 8976. What might Leno
be forced to do with its markup on cost to remaln compective? By how much?
Note: Do not round intermediate calculations. Round your percentage answer to 2 decimal places (1.e.,0.1234 should be entered
as 1234).
markup by
In many indussies, prices are the result of an interaction between market forces and costs.
In many industies, prices are the result of an interaction betwesen market forces and costs.
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