1. For many years the 4CAB Company operated a taxi service in a major city of 1 million persons. The firm uses an easily remembered telephone number, ending in the numeric equivalent of "4CAB."

An unidentified person placed a message on an internationally known subscriber online service, advertising T-shirts for sale bearing highly offensive images and slogans, with a phone number for placing orders.Accidentally or intentionally, this number led to the business telephone of 4 CAB Company taxi service.

Almost immediately after the posting, hundreds of calls drowned 4 CAB's phone lines, complaining about the offensive T-shirts. New advertisements were repeated over a period of seven days, during which time 4 CAB Company complained to the online service. 4 CAB Company requested, then demanded, removal of the messages. In response, the online service promised "an investigation."On the tenth day, with its business brought to a standstill, the 4 CAB Company headed for court, seeking damages from the service provider for business interruption, an order to remove the messages, and an order that its telephone number be filtered out of future postings.

Discuss the issues.