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For marketers, the primary objective of a premium is to: Multiple Choice encourage new product trial. increase trial and retaliate against competitors' actions. encourage present

For marketers, the primary objective of a premium is to:

Multiple Choice

encourage new product trial.

increase trial and retaliate against competitors' actions.

encourage present customers to buy more; minimize brand switching behaviour.

encourage customers to return frequently or to use more of the product, and to build goodwill.

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