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For nearly a century, Kodak dominated the camera and film industry. With the advent of digital photography, printers, software, file sharing, and third - party
For nearly a century, Kodak dominated the camera and film industry. With the advent of digital photography, printers, software, file sharing, and thirdparty apps, Kodak's run at the top came to an end. When a company has no other core benefits or value to provide and its products become obsolete it too will become obsolete. This is an example of which of the following?
a faulty strategy
b corporate strategy
c marketing myopia
d value myopia
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