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FOR NEXT TIME (1. You find yourself working in the marketing department at Disney. You are in charge of the advertising campaign for some new

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FOR NEXT TIME (1. You find yourself working in the marketing department at Disney. You are in charge of the advertising campaign for some new Star War action figures. You want a $20 million budget, but you know that you will have to convince finance that spending $20 million on advertising will add to the bottom line. You estimate that the action figures will sell for 3 years. You estimate that your advertising budget will allow Disney to sell 10 million additional figures per year for $1.50 profit pe figure. You think that you can reasonably assign a discount rate of 11% per year given the risk involved. Do the calculations to show the finance group that your budget should be approved. 2. Why do all stockholders agree that you should take any positive NPV projects you come across

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