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For organisations to be able to understand the present and predict the future, an integrated understanding of the external and internal environments of an organisation

For organisations to be able to understand the present and predict the future, an integrated understanding of the external and internal environments of an organisation is essential. The strategic management process is a way of aligning the unique resources and capabilities of an organisation with the constantly changing and increasingly competitive external environment in pursuance of its goals." 1. With reference to the above statement, critically analyse the macro, industry and internal environments of Shoprite holdings Ltd. Expound on the variables of each environment and support your analysis with relevant examples. [45 MARKS]

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