For over 80 years, Kawartha Dairy (still operated by the same family that started it back in the beginning) has been dedicated to producing ice cream. The product is sold in the province of Ontario only. You have just hired to be a marketing manager and your mission is to improve the market share of the company in the ice cream industry. You have observed that the brand has just two flavors (chocolate and vanilla) of ice cream by now and the company's product is still in the growth stage of the product life cycle. Knowing that, what kind of strategy are you going to adopt? Select one: a. increase its distribution coverage b. marketing program modification C. add new flavors X d. A and C are correct e. none of the above