For Portfolio Part 1 you need to:

1.Choose a brand that is popular in your native country, but is either unknown or not widely known in the United States.

2.Create 2 digital advertisements (i.e. social media post, blog, video, etc.) for your chosen brand that will:

a) convey the unique selling points of your brand (Remember, youll be creating content for a market that is unfamiliar with your brand).

b) engage the U.S. market.

c) lead your target market to complete a well-defined call-to-action.

3.Write a 200-word summary discussing why you think:

a) the brand will succeed in the U.S.

b) your digital content will be successful in relation to your call-to-action.

Keep in mind how the U.S. market is different from your native country and create content accordingly. Brands are always looking to expand into different markets and need savvy marketers that know how to be successful. The work you do during this assignment will serve as an example of your expertise and can be showcased in your work portfolio and professional profile.