(For research DESIGN mapping sentence) Identify the variables that are important to the question(s) you have identified. Write these down.

Examples for stage 5b:

For example, previous research may lead us to identify the following variables as being important in users experiencesin the study into mall experience: mall location; facilities; design features. For the chocolate bar packaging: bar characteristics, whether individuals purchased other brands of chocolate bars. For the opera tickets: price, performance characteristics.