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For retailers, promotion refers to (the seasonal discounts offered to move end-of-season items. (the image a store attempts to maintain through its pricing strategy. (both

For retailers, promotion refers to

(the seasonal discounts offered to move end-of-season items.

(the image a store attempts to maintain through its pricing strategy.

(both their in-store environment and their media communications.

(supply-chain communication.

(the relationship between price and product

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