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For Retentech Inc., the current acquisition budget is $10 per prospect. The resultant acquisition rate is 30%. The profit margin from each acquired customer is
For Retentech Inc., the current acquisition budget is $10 per prospect. The resultant acquisition rate is 30%. The profit margin from each acquired customer is $ 25 in the first year.
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The firstyear value per prospect for Retentech can be calculated using the following formula ...
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Financial Management for Public Health and Not for Profit Organizations
Authors: Steven A. Finkler, Thad Calabrese
4th edition
133060411, 132805669, 9780133060416, 978-0132805667
