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For some customers, A higher price equal: a . Greater perceived value b . Uniqueness c . All of thes d . Higher quality
For some customers, A higher price equal:
a Greater perceived value
b Uniqueness
c All of thes
d Higher quality
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Operations Management
Authors: Jay Heizer, Barry Render
11th edition
9780132921145, 132921146, 978-0133408010
