For some time, Bloomingdale's relied on standard types of training to enhance employees' awareness of such topics as workplace safety and loss prevention. Such training typically included classroom sessions, store huddles, pre-shift meetings, and instructional posters. But these efforts were not always effective despite the good intentions. For instance, the training did not really inspire employees to focus on the key issues covered, and it was often difficult to measure the impact of the instruction provided. The firm recognized that something different must be done to enhance its safety record—this involved increasing associates' knowledge of safety, rather than focusing exclusively on traditional training as a "quick fix."

The company started using Axonify, a training platform that incorporates active gamification and other entertaining activities to increase employee knowledge. Learning can also be customized based on the personal needs of employees. This enables individuals to build confidence by working on their knowledge areas that need improvement. Much of these activities could also be integrated real time into the work environment.

Bloomingdale's developed a four-stage process to make the transition from traditional training to ongoing learning. First, learning activities were included in shift work to spark daily awareness of safety and customer service issues. The Employee Knowledge Platform enabled employees to learn during short periods of downtime, using mobile devices or point-of-sale instruments. Associates were able to learn while they did their jobs, instead of receiving training at one time. Next, the training was delivered in small modules, with gamified elements that appealed to associates. When individuals mastered one set of information, the platform would move on to other topics—when remedial work was needed, it was provided until associates mastered the information.

Bloomingdale's also allowed for some customization in the learning system because different stores and departments often dealt with very different challenges and opportunities. This customization led to greater engagement across the various areas of the organization. Finally, the effectiveness of the learning was measured with the Employee Knowledge Platform, which helped Bloomingdale's determine its impact on important outcomes (i.e., individual behaviors and results). This allowed managers to get a gauge of how well associates, teams, and stores were learning and applying the information on the job.

Not only does Bloomingdale's have an engaging training program that motivates a tech-oriented workforce, but the company also has a way of measuring its impact on the business as a whole. The approach has been very effective. The company has saved millions of dollars by decreasing the number of safety claims it addresses.

Zorosis, a jewelry store, recently discarded its traditional employee training modules and upgraded to an innovative online learning system in which employees are now required to access their training material. To facilitate an ongoing learning process that would keep employees motivated to learn, the store should ensure that:

a. its training content is delivered in an exhaustive manner to enable deep learning.

b. it allows for customization in its learning system.

c. it curbs the use of gamified activities on the platform to avoid careless use.

d. it avoids learning activities during periods of downtime.