for SOUVENIR SHOP

1. Identify your target, and describe your niche market. (Demographic Profile) -

2. Business target - Identify the type of business clients you will provide your products and services.

3. Identify your competitors - what are their products, or services offered?

4. Make a competitive analysis

My business - SW (internal) OT - (external)

Competitors - SWOT

5. Make your Marketing Strategies (Product, Price, Promotion, Place)

- Product (describe the product/service/ competitive advantage)

- Price ( How much is your price, and what pricing strategies you will implement in the business)

- Place (Distribution channel, location of the business explain why you choose the location)

- Promotion (describe your promotional strategies)