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For the base model, in which we ignore the two complicating phenomena -the buy-up and the no-show behaviors- mentioned in the case, use the critical
For the base model, in which we ignore the two complicating phenomena -the buy-up and the no-show behaviors- mentioned in the case, use the "critical fractile" approach we have discussed in class to find the optimal protection level for the full-fare seats to maximize expected profit
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
