Question
For the BlaBla Car Case study. 1) Has BlaBlaCar remained true to their values and mission, and in doing so have they reinforced their competitive
For the BlaBla Car Case study.
1) Has BlaBlaCar remained true to their values and mission, and in doing so have they reinforced their competitive position and sustainability?
2) Being now a scale-up and with continued growth, what challenges will they encounter in maintaining the balance speed-control-flexibility? What trade-offs might they be forced to do?
3) How far can BlaBlaCar take 'crowdsourcing' as a key element of their operation, to design their strategy and implement it?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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