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For the case Cross-Selling or Cross Purposes? by Ford Harding Q1. As a CEO what are the 2 solutions 1. Short term 2. Long Term

For the case

Cross-Selling or Cross Purposes?

by Ford Harding

Q1. As a CEO what are the 2 solutions

1. Short term

2. Long Term

on how to resolve the conflict between the Salesforce team and the Consultant team

Q2. What the are challenges both teams are facing in the case?

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