Question
For the coming season, Savannah Bee Company plans to introduce a new product called Orange Blossom Honey. Savannah Bee faces the decision of how many
For the coming season, Savannah Bee Company plans to introduce a new product called Orange Blossom
Honey. Savannah Bee faces the decision of how many units of Orange Blossom Honey to produce for the
coming holiday season.
Members of the management team recommended production quantities of 1,500, 1,800, 2,400, and 2,800.
The different production quantities reflect considerable disagreement regarding the market potential of the
new product. The product management team has contracted you for an analysis of the stock out
probabilities for various production quantities, an estimate of the profit potential, and to help make a
production quantity recommendation.
Savannah Bee expects to sell Orange Blossom Honey for $20, and the cost is $11 per unit. If inventory
remains after the holiday season, Savannah Bee will sell all surplus inventory for $10 per unit. After
reviewing the sales history of similar products, Savannah Bee's senior sales forecaster predicted an
expected demand of 2,000 units with a 0.9 probability that demand would be between 1,000 units and
3,000 units.
a. Please use sales forecaster's prediction to describe a normal probability distribution that
can be used to approximate the demand distribution. Compute the normal distribution's standard
deviation.
b.Once you have approximated the demand using a normal distribution, please compute
the probabilities of a stock out for the production quantities suggested by members of the
management team.
c. Assuming three cases scenarios (i.e., worse case with a sales quantity of 1,000 units;
most likely case with a sales quantity of 2,000 units; and best case with a sales quantity of 3,000
units), please figure out the projected profit for the production quantities suggested by the
management team.
These questions need to be answered with Excel formulas
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