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For the company (Chevron) you've been assessing throughout the course, identify the types of innovations it is pursuing. Do the innovations tend to be incremental
- For the company (Chevron) you've been assessing throughout the course, identify the types of innovations it is pursuing.
- Do the innovations tend to be incremental or radical? Product-related or process-related?
- In what ways, no matter how minor, could you add value to such innovations?
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
4th Edition
0273701487, 9780273701484
