For the company Dovereview its mission, vision, and company's values. Evaluate mission and vision statements, and strategic alignment between those elements. Use at least two criteria for evaluation (see the grading rubric for details). Remember that since mission and vision have different purposes, they should be evaluated using different criteria. Do mission and vision show unity of meaning and direction? Why and how?

• https://www.dove.com/us/en/stories/about-dove/our-vision.html#:~:text=At%20Dove%2C%20we%20have%20a,and%20realise%20their%20full%20potential.

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Rubric

• Knowledge of concepts
  • Shows knowledge of three main concepts - a company's mission, vision, and values. Differences between these concepts are clearly stated.
• Evaluation of a Mission Statement
  • The reflection note offers evaluation of a company's mission statement using at least two criteria related to clarity of a mission statement.
• Evaluation of a Vision Statement
  • The reflection note offers evaluation of a company's vision statement using at least two criteria related to clarity of vision statements.
• Alignment
  • Explains whether a company's mission statement is aligned with the company's vision statement, values, and goals. A student shows how mission leads to vision and how values support both a mission and a vision statement while determining company's goals.
• Sources of information
  • The reflection note is based on a reliable source of information (company's website, government report, academic or industry research, business publication)