For the discussion board this week, your readings focus on two main areas in sport: (a) marketing and (b) finance. I would like you to do the following: 1. Describe the unique challenges faced by sport marketers that traditional marketers do not necessarily have to deal with. 2. Discuss the origins of the competitive balance issue (p. 80) in professional sports and the solutions that leagues have developed to deal with it. End your post with a conversational question to help further the discussion. Please make sure the question you develop is open-ended to allow your peers to provide a worthy response. Grading notec