For the final project, put everything under a powerpoint (or powerpoint like). The final project will be more detailed than the presentation, and it will also include references.

Please include references as a superscript (e.g., ¹ ) in the main text and then provide the numbered list in the end. List the references in the order of being cited in the text. If you cite the same source more than once, than the superscript should reflect the number as when it was first cited. The goal is to have an easy way to follow the information to the source.

Outline:

Slide 1: Name and Phrase that you use to describe your proposal for ArtRearch

2. Situational Analysis (as relevant)

3. Segmentation (Avatars)

4. Targeting (justifying the segment you chose)

5. Positioning

6. Product/services changes/additions suggested

7. Pricing - they do not have much control over artwork, but they do have control over classes and when they organize events

8. Communication Mix

9. Communication Campaign (detailing/putting into action at least one element of the communication mix)

10. Implementation

11. Costs for implemented the strategy

12. Expected Impact

You can have more than one slide per topic or two topics on the slide if you can condense the info. This is just the suggested order.

Many of you asked about the budget. You do have their budget for last year, so you can infer what would be reasonable and what not. However, if you propose for example an event or a class...how many people in attendance will it take to pay the price in order to cover for the costs of the event?

As handouts, please print the final project black and white, but make sure that is legible. Feel free to print 2 slides per page, again if legible. Print three copies for the client. Make sure that it looks professional and it includes your names. Also submit a copy here.