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For the first question the options are - Perceived benefit, perceived association, perceived value, perceived extension and perceived costFor the second question the options are
For the first question the options are - Perceived benefit, perceived association, perceived value, perceived extension and perceived costFor the second question the options are - Brand awareness, Brand equality, Co-branding, Brand association and Brand extension For the third question the options are - associated services, perceived value, rebranding, product mix, brand dilution
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