For the given website, conduct a SEO audit on this company: Drain Works. Discuss and outline what feedback you have chosen for the company. Provide reasoning and explanations for your SEO components and why you think it will be beneficial.

Choose the following website for the audit:

https://www.drainworks.com/

SEO AUDIT CATEGORIES:

Check domain authority

• How old is the domain? What is the registrar? What does this tell you? How does the domain age affect SEO and showing up on page 1?
• You can see the domain using the website: https://www.whois.com/

GMB check & Google Review

• Check the GMB, Map, Reviews, Photos etc to get an understanding of the business/current standings, reputation etc

Front end audit- Main page

• Check website page structures, main page titles, assess main services offered, check design, aesthetics etc..

Areas of service

• Identify areas that they provide their service (locations that are important to them)

Check content

• Review length of content, relevance of content

1. Check for social media account connections

• Check the social accounts to understand how well the website is managed

Page speed

Page optimization Mobile

Competition analysis

• Look for 1 competing website that ranks well for the important keyword/search term
• What is the Gap?
• What is it that we can help with? Goal?

Backlink audit

• Any back linking that you can identify? What does this show you?

• PROVIDE DETAILED BULLET POINTS FOR EACH CATEGORY IN THE SEO AUDIT