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For the health and fitness industry, identify what you consider to be the two strongest competitive forces (from Porter's 5 Forces model). Clearly show how

For the health and fitness industry, identify what you consider to be the two strongest competitive forces (from Porter's 5 Forces model).

Clearly show how these generic forces appear in this industry, and think about what a firm in this industry would do in order to deal with these strong competitive forces (which by definition are threats to success).

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