For the information given, calculate each customer's lifetime value and determine which one is more important. Use a discount rate of 8 percent and treat the average sales figures as annuities. Customer A Customer B Avg. Annual Sales $7,500 $6,000 Avg. Profit Margin 15% 10% Expected Lifetime 6 years 15 years

For the information given, calculate each customer's lifetime value and determine which one is more important. Use a discount rate of 8 percent and treat the average sales figures as annuities