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For the information given, rank the customers in terms of customer lifetime value Using a discount rate of 10% and treat the average sales figures
| For the information given, rank the customers in terms of customer lifetime value | |||||
| Using a discount rate of 10% and treat the average sales figures as annuities | |||||
| Avg Annual Sales | Avg Profit Margin | Expected Lifetime | |||
| Boeing | 2,000,000 | 16% | 25 | ||
| EADS | 2,750,000 | 14% | 30 | ||
| Augusta | 3,000,000 | 12% | 35 | ||
| Bell | 4,500,000 | 10% | 40 | ||
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Derivatives And Internal Models
Authors: H. Deutsch
4th Edition
1349307661, 9781349307661
