For the last 20 years, Apple Computers have come a long way from offering a single product line in personal computers. Before his passing, Steve
For the last 20 years, Apple Computers have come a long way from offering a single product line in personal computers. Before his passing, Steve Jobs' last vision for the company was to develop a vehicle for commercial use. After reading the article, please include your thoughts on whether Apple should or should not enter the automotive industry. Depending on which side you take, convey a SWOT recommendation in the following questions:
- Mentionthe challenges or obstacles they could face.
- What sacrifices would be made?
- How does your response change your perception of their corporateimage?
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Authors: kimmel, weygandt, kieso
4th Edition
978-0470117262, 9780470534786, 470117265, 470534788, 978-0470095461
