For the P30897 Strategic Management Accounting assignment. 1) What are the strategic values of Key West Key Lime Pie Co. ("KWKL")? 2) Why is it important to understand strategy? What are the changes made to the strategies of KWKL by Marcus Lemonis? Why are the changes important? 3) What is the value chain of KWKL? 4) Why is it important to understand the return on investment? 5) What are the measures or key success factors of KWKL? 6) What are the risk factors? 7) Is it important to understand fixed and variable costs? Why? 8) What did Marcus do to achieve competitive advantages for KWKL?