For the past 5 years Rochelle's company has been doing a great job of providing services that allow geriatric patients to live in their homes for a longer period of time. In doing a review of the market, Rochelle identified that there is a large gap in preventative home care for aging Canadians. She also has a lot of staff like physiotherapists and nutritionists that have progressive degrees specializing in increasing self sustaining life styles. This would work well with Rochelle's goal of increasing revenue in the preventative care market. Rochelle is in which stage of the Segmentation- Targeting, Positioning process? Develop positioning strategy Evaluate segment attractiveness Establish Strategy Segmentation bases