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For the past three weeks, Sarah and Nadine have noticed that their mother has been dropping hints that they don't have a proper family portrait.
For the past three weeks, Sarah and Nadine have noticed that their mother has been dropping hints that they don't have a proper family portrait. So Nadine decided to contact several photographers to price out a studio session. What role did Mom play in this consumer buying decision?
a Initiator
b Influencer
c Decision maker
d Consumer
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