For the Pinto fires and personal ethics: A script analysis of missed opportunities article by Dennis A. Gioia, I need help with the below questions:

How does the author generally characterize himself before he came to Ford, and then after he was on the job?

What pressures led to the company's decision not to redesign the fuel tank? What cost-benefit analysis did it do?

What are scripts & schemas? How did they impact Ford's decisions?

How does the author say a company should use them to encourage ethical behavior?