For the purpose of the assessment $-$ students will work in their current group and will be tasked

with developing a realistic marketing plan. A marketing plan is$$a strategic roadmap that most

companies use in order to organize, execute, and track their marketing strategy over a given

period. It is expected that this plan will lead to growth and awareness of your newly launched

or rebranded company.

Students are required to:$$

$$ Develop a marketing plan that is creative, imaginative and will cause your

rebranded company to achieve excellence and increase marketing presence.

Format

Every good marketing plan should include at least the following sections:

$$ Table of content

$$ Executive summary $($best done last$)$

$$ Mission statement

$$ Marketing objectives

$$ SWOT analysis

$$ Market research

$$ Customer analysis

$$ Competitive analysis $($positioning$,$ market share, offering, price$)$

$$ Marketing strategy $($product$,$ price, promotion, people$)$

$$ Budget $($what will you invest in to meet marketing goals e$.$g$.$ software, promotions,

events$)$For the purpose of the assessment $-$ students will work in their current group and will be tasked

with developing a realistic marketing plan. A marketing plan is$$a strategic roadmap that most

companies use in order to organize, execute, and track their marketing strategy over a given

period. It is expected that this plan will lead to growth and awareness of your newly launched

or rebranded company.

Students are required to:$$

$$ Develop a marketing plan that is creative, imaginative and will cause your

rebranded company to achieve excellence and increase marketing presence.

Format

Every good marketing plan should include at least the following sections:

$$ Table of content

$$ Executive summary $($best done last$)$

$$ Mission statement

$$ Marketing objectives

$$ SWOT analysis

$$ Market research

$$ Customer analysis

$$ Competitive analysis $($positioning$,$ market share, offering, price$)$

$$ Marketing strategy $($product$,$ price, promotion, people$)$

$$ Budget $($what will you invest in to meet marketing goals e$.$g$.$ software, promotions,

events$)$