Question
For the recommendations made for Reformation, determine a pricing strategy for internal and external orientation steps for setting the price and culminating a final price.
For the recommendations made for Reformation, determine a pricing strategy for internal and external orientation steps for setting the price and culminating a final price.
Recommendations:
- Revamp product selections to include a larger variety of plus-sized dresses within 1-2 years.
- Update existing website to include extended sizes listed with the regular sizes instead of separated into its own category.
Internal/External Steps:
- Company Objectives
- Customer Expected Price
- Company Costs
- Competition Prices
References:
https://www.acrwebsite.org/volumes/6320/volumes/v11/NA-11>
Sustainable practices. (n.d.). Retrieved from https://www.thereformation.com/pages/sustainablepractices
Sustainability at Reformation - Sustainability report. (n.d.). Retrieved from https://www.thereformation.com/pages/sustainability-at-reformation
https://www.statista.com/statistics/1008404/share-of-consumers-who-prefer-apparel-from-environmentally-friendly-brands-worldwide/#:~:text=In%202018%2C%2072%20percent%20of,clothing%20from%20environmentally%20friendly%20brands.
https://my-ibisworld-com.proxy.lib.pdx.edu/us/en/iexpert-specialized/od5097/iexpert#industry-structure
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