For the remainder of the project assignments in the course, you are to act in the role of a marketing analyst within a strategic marketing firm. Your firm is seeking to be named the agency of record for a breakfast cereal producer. Over the next few modules, your ultimate task will be to develop a data-informed, creative, marketing strategy to enhance the sales of a single brand of cereal. Select a cereal product made by one of the major U.S. producers. You may select a single product, e.g., Cocoa Puffs, or a product line with multiple offerings, e.g., Cheerios. Pro Tip: You will find it best to select a product you believe is currently under-performing or otherwise falling short of its full potential. In this way, youll have more options in what you ultimately recommend and more potential upside. (General Mills isnt going to let you mess with Cheerios.) Using appropriate marketing terms and concepts, you will write a 350- to 500-word business brief/memo summarizing the most relevant findings from last modules assignment. Pro Tip: Some of the data you collected last module is directly relevant; some of it was only intended to point you to sources where relevant data can be found. If the data isnt relevant, dont include it. Pro Tip: You will want to supplement the data you collected with additional research and insights. Suggested Format Header: Use a memo-style header addressed to your professor. Introduction: In a paragraph or two, introduce the subject of your brief, including your research methods and sources. Pro Tip: Write your introduction last, after youve written everything else. Insights: Under a heading, provide a four- to five-paragraph summary of the data you collected about the industry, the market demand, relevant consumer and social trends, and any insights you have uncovered. Link this information to the product you selected above. Pro Tip: Remember the elements of the marketing mix (aka the 4 Ps) as you work to preemptively provide information that would be useful and would demonstrate your firms understanding of the brand. Thought starters: (Just to get you started, you are not expected to answer these). How is the producer performing versus the competition? How is the cereal youve selected performing? How would you describe the products position in the market? Could it be repositioned to fill a hole in the producers current product line? Could the product be repurposed or reconfigured? Is it known but not liked? Is it unknown? Is it out of step with consumer preferences? Does the image of the brand match the reality? Should it? Any relevant sales trends? Any consumer trends that might be actionable? Pro Tip: Save your interpretation of the data for the next section. Conclusion: In a section headed Conclusion or Conclusions, write a one- to three-paragraph section that provides meaning and interpretation of the data. What insights can you begin to draw? Pro Tip: Dont try to develop the solution yet. (Thats for a later assignment.) Action Items Write your 350- to 500-word business brief/memo, as outlined above