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. For the Win is a top retailer in Canada. It specializes in sports equipment and athletic wear / gear . Presently, the company is
For the Win is a top retailer in Canada. It specializes in sports equipment and athletic
weargear Presently, the company is functioning with stores and is going to expand
its business in the next two years especially in Ontario and British Columbia. For the
Win wants to bring improvements in the customer service in order to build the long
term relationship with the customers that would benefit both; the company as well as
the customers.
Presently, the company is facing the issue of high turnover rate. There is also the
shortage of store related staff especially store managers. Sometimes, the company has
to hire the staff from other hiring firms that increase the cost. The Company has hired
Meiyang Chin, an HR executive, to evaluate the hiring process, conduct job analysis, and
provide training to the store managers. The Company also wants Meiyang to analyze the
reasons for leaving the job at the faster rate, the job requirements for the position of
store managers, and develop training modules accordingly. How can the company
decrease the high employees turnover and increase their employees loyalty to achieve
the better customer service by meeting customers requirements and increase the
consumer market by attracting more customers?
Currently, the strategy of the company has failed to increase employees loyalty,
efficiency, and effectiveness.
a What steps HR can take and form strategies to decrease high employees turnover
and increase productivity? points
b What is a realistic job preview? How would this strategy help in employee
satisfaction and loyalty in the long run? Give a suggestion on how to implement this
strategy. points
c What factors does Chin have to consider when it comes to strategic recruitment? points
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